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mondala
05-18-2007, 12:32 AM
Understanding Arbitrage and Using it with Adsense

An underground method of making extra money online called arbitrage has recently been growing in popularity among folks in online money making communities. This method has become popular because it doesn't require as much time as other ways of profiting online, only a little bit of brains and ingenuity. In principle, arbitrage has been around for centuries. Already successful people are putting this technique to use and have been raking in thousands upon thousands of dollars online.

The process is relatively simple to understand, and you don't have to be a genius to do it. It all starts with a simple consumer need, while you're in the middle and the solution is on the other side. Since you're in the middle, you get to take a little profit off the top.

Another way to understand the arbitrage is to take a deeper look at the eBay marketplace. Sellers have been applying the techniques of arbitrage to the marketplace there ever since the online auction house opened. Some sellers simply purchase poorly auctioned items for a discounted price, then sell them online for more than they bought them for. The key lies in how the item is sold, most amateur sellers don't know how to create a workable sales page that brings in the most bids (and thus a higher price for the item). The process for the master eBay sellers is to simply find products for a lower price, make a more effective sales page which will promote it better, and make a nice collection on the profits realized.

Some genius webmasters have decided to apply the principles of arbitrage to the Google Adsense program. Essentially, you use Google Adwords to bid on unpopular keywords to get traffic. When the traffic clicks on your sponsored links from the Google site, the traffic is instantly directed to one of your high-conversion sites which displays high paying Google Adsense ads. The bet is that you will earn more money on clicks on your Google Adsense ads than you spent on getting people there in the first place from Adwords. Some webmasters have perfected this art and profit in the thousands. Although it takes a little bit of investment and you will probably have to spend some time tweaking, it's definitely worth the time. Once you have the system in place you can work it over and over again.

The main key to success is to do a lot of research on the keywords you're working with. Make sure that your keyword is going to be profitable. Use the Overture bid tool to get an idea of what kind of profitability you can expect from certain keywords. The higher the difference in price between the 1st advertisement and the last advertisement then the higher chance for success you'll have.

Your landing page must be fully optimized for the keywords that you're working with. If the landing page isn't relevant, then the Adsense ads that you display on your site will display the wrong kinds of ads. Irrelevant ads won't get clicked because they will be promoting things which are of no interest to that particular visitor.

Make sure your Adsense placement is perfect. The ads should be placed in hotspots which are considered prime real estate on every website. Search for Adsense hotspots in search if you need help.

Although Google frowns upon Adsense arbitrage because it supposedly raises costs for advertising, it's not illegal to do and many are doing it right now as you read this article. I would suggest testing it out, you might find that you have a natural knack for Adsense arbitrage. A natural talent for something like this can prove to be very profitable!

mondala
05-19-2007, 04:06 PM
It has been reported by many Adsense Publishers (who were making up to $10,000 a month) that they have received notice via email from Google (fairly friendly notices...) that their accounts are being terminated within two weeks. Rumour is that it seems to be an email to the publisher indicating that their business model is not suitable and the two weeks notice and explanation of remaining balances to be paid seems like a forced mutual undertsanding!

Publishes solely involved in MFA/made for adsense/landing pages/arbitrage systems are suspect to be the ones coming to this end with Google.So,,, is this good or bad?

One suggestion was that "Less MFAs = less Adwords revenue = less Google profit. This decision must have resulted in serious fights over at The Plex."

However, I'm leaning more toward the following response as I quote user 'potentialgeek' from wmw:

"Not necessarily. The proliferation of arbit. sites is to dilute the Adsense brand and compromise the expectations of any ads for everyone. The public's loss of confidence in Google ads leads to fewer clicks and less revenue.

It doesn't happen overnight, but confidence gradually erodes, and eventually people not only don't click the ads, they don't even read them. After their time was wasted on so many previous occasions, they aren't interested.

Google's market dominance, stock price, etc., put it in a position where the king is comfortable making this radical change now.

One development that will follow which I'll enjoy is less spam sites. The SERPs will be purged gradually of junk arbit spots.

For those who've been making money off arbit, if you're honest with yourselves, you must have known you built your business on sand, and guessed this time of hard rains would eventually come and wash it all away.

Enjoy the money you made, but move on to something else more useful and of higher quality online which doesn't waste the public's time and doesn't dilute anyone's brand. "

http://www.jensense.com/archives/2007/05/google_adsense_16.html
http://www.webmasterworld.com/google_adsense/3342640.htm